It’s bigger, badder and back - its What if SEO / Search Had Action Figures II - The Sequel

And like its predecessor it’s another chance to dress the most talked about seo / search marketers in spandex and give them ultimate superhero powers.

These heroes of seo / search may not be the first thought in your head to call when the world needs saving but once they pull on their alter-ego costumes there can be only one outcome - we’re all doomed.

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After reading those clever guys over at Search Engine Peoples post regarding Social Media sites and their not-in-service screens it got me thinking about our own situation. Not a not-in-service screen but our own 404 error page.

We are going to be running a selection of video clips on our 404 page from now on – it’ll include music videos young and old, comedy sketches, film snippets and who would have guessed seo / search marketing tutorial tips.

We’ll even have an archive for our 404 selection. So, no longer plain, boring ‘Whoops page not found’ message but more in relation to web 2.0 practices.

What do I reckon will be the outcome of this : perhaps no more than a lost individual might get a peep of some social interaction rather than a page that instructs instead of performs. Heck, its a changing environment right enough and even some irrational changes like this might, and I repeat might, catch on.

Anyways Dare to Be Different : 404 Error Page

First things first, let me say that although I am an SEO guy I love social media to bits and have been involved with various sm sites for some time now. This post has been sitting on my to do list and at last I have found time to rank my top ten favourite social media sites.

I know there are a lot more out there that I haven’t added, so it would be good to see similar lists growing and perhaps we can gather a universal poll of our favourite social media sites.

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Imagine you are about to launch a new website. You have viewed and critiqued the search engine results pages for your niche and feel that your site has a credible chance of breaching those top positions and soon enough will be driving traffic, leads and sales straight to your door. It’s not that hard to imagine - I see it all the time.

Then I ask, “What you considering for online marketing?” The caught-in-the-headlights stare says it all, this wasn’t in the business plan. This is when the fear kicks in.

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Some weeks back I allowed Google to share my little ol’ SEO website traffic data via Google Analytics and allow it to be used in their pet Benchmarking project. Over the last few days I have noticed that finally I can compare my site against sites of a similar size (although how they define size is something I would like them to expand on) and see if our site is punching above its weight or are we truly that weak that we find it difficult to punch our way out of a wet paper bag?

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