Why Search Marketing Can Boost Your Presence Online
Search Marketing encompasses all Internet Marketing disciplines to help achieve the greatest visibility for your site online. Businesses that are successful online, understand that blanket visibility is the key to driving the targetted traffic which is assured to return their investment in the quickest possible time period.
Search marketing calls upon the following disciplines : SEO (organic search engine traffic), PPC (Paid placements within the search engines), Affiliate Marketing (placement of advertising on 3rd party websites where you pay per conversion), Universal Search Marketing (blogging, podcasts, videos, product feeds) as you can see to quantify search marketing it is the need to have your brand/website visible in as many different online avenues as possible that provide a quality return for your investment.
A Breakdown of Search Marketing Disciplines
The following is a breakdown of search marketing disciplines, quickly highlighting the positives & negatives of each discipline for your attention.
SEO (Search Engine Optimisation) Marketing
- Positives : Trusted organic rankings gain higher percentage of clicks, long term visibility within search engine organic ranking positions, opens up your full site to long tail keyword searches.
- Negatives : Takes time to implement a good seo campaign, positions / results are never guaranteed, mainly dependant on the search engines to drive traffic to your site.
PPC (Pay Per Click) Marketing
- Positives : Instant returns, as soon as ad goes live your website is opened up to high search traffic volumes. Easy tweaking or pausing of your adds, time driven ad placements, A – B testing facilities, excellent ad optimisation online tools.
- Negatives : Costly, market driven by competition. Once advertising budget is peaked your online PPC visibility will dissapear.
Affiliate Marketing
- Positives : Placement of your ad on high traffic / relevant websites. Pay per conversion models. Guaranteed model where you only pay once your objectives have been reached. Ideal for eCommerce and high conversion sites.
- Negatives : Dependant on 3rd party websites to drive traffic / sales to your site.
Universal Search Marketing
- Positives : Promiment positions within the top pages for high, competitive search keyterms.
- Negatives : Creation of blog posts, video, podcasts, news items, shopping feeds can be timely. No Guarantee that they will rank highly or even add to your current conversion model.
If you would like to learn more about using Search Marketing to help drive your business online then please either fill out form on the top right, highlighting as much information as possible or call us with your search marketing queries and we will tell you more about our consultation and set-up fees.
