They say in life that timing is everything, with this in mind and the looming anniversary of 9/11 this Friday, you can understand why I balked when I saw the below ad. I have thought long and hard about publishing this blog post also the closeness to the 9/11 date itself but at-the-end-of-the-day thought it should be aired.
I have to highlight that I find the ad repulsive and FAIL to find any link between the two events that the ad is supposed to represent.
All it highlights to myself and others whom I have showed it too prior to this post, is that sometimes ad people, marketers can get it so very, very wrong.
Here’s The Ad :
Ad taken from : www.adverblog.com
Did you notice who’s name is stamped all over it? Yep the WWF (World Wildlife Federation), although the WWF have released a statement saying ‘They approved neither the ad’s production nor its publication’.
Instead all the responsibility has been sloppy shouldered back onto the Brazilian agency that created it. Seemingly, it is known in the industry as a scam ad. Which you can view more of here.
Instead of a scam ad, I know what I’d call it – How Can You Sleep At Night You Lowlife Ad
