Comments on: When is Too Much, Too Much http://www.northsouthmedia.co.uk/blog/when-is-too-much-too-much/ NorthSouthMedia Blog Sat, 12 Jun 2010 10:11:43 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Tweets that mention When is Too Much, Too Much | NorthSouthMedia Blog -- Topsy.com http://www.northsouthmedia.co.uk/blog/when-is-too-much-too-much/comment-page-1/#comment-1511 Tweets that mention When is Too Much, Too Much | NorthSouthMedia Blog -- Topsy.com Fri, 29 Jan 2010 13:08:05 +0000 http://www.northsouthmedia.co.uk/blog/?p=724#comment-1511 [...] This post was mentioned on Twitter by Lyndon Antcliff, North South Media, matt_davies, Shahid Awan, Vandana Puranik and others. Vandana Puranik said: RT @NorthSouthMedia When is Too Much, Too Much http://bit.ly/awFH9g [...] [...] This post was mentioned on Twitter by Lyndon Antcliff, North South Media, matt_davies, Shahid Awan, Vandana Puranik and others. Vandana Puranik said: RT @NorthSouthMedia When is Too Much, Too Much http://bit.ly/awFH9g [...]

]]> By: Shahid http://www.northsouthmedia.co.uk/blog/when-is-too-much-too-much/comment-page-1/#comment-1510 Shahid Thu, 28 Jan 2010 13:40:39 +0000 http://www.northsouthmedia.co.uk/blog/?p=724#comment-1510 Hey Mike, Too much credit, maybe, but I would add with the shifting of the universal landscape, I'd assume google test many many variances of the output and personalise based on login etc to a certain degree.... As a user, irrelevant of how much I visit a site, I always like to know whats new in the serps and sometimes hate the fact that google personalises my results....often am having to search on a browser whilst being logged out or use unpersonalised search plugin in the toolbar to ensure I am getting the same results like an average user. (I know localisation will play a part in the results :-)) Shahid http://www.wristwatches.co.uk Hey Mike,

Too much credit, maybe, but I would add with the shifting of the universal landscape, I’d assume google test many many variances of the output and personalise based on login etc to a certain degree….

As a user, irrelevant of how much I visit a site, I always like to know whats new in the serps and sometimes hate the fact that google personalises my results….often am having to search on a browser whilst being logged out or use unpersonalised search plugin in the toolbar to ensure I am getting the same results like an average user. (I know localisation will play a part in the results :-) )

Shahid

http://www.wristwatches.co.uk

]]> By: mike http://www.northsouthmedia.co.uk/blog/when-is-too-much-too-much/comment-page-1/#comment-1509 mike Thu, 28 Jan 2010 12:43:24 +0000 http://www.northsouthmedia.co.uk/blog/?p=724#comment-1509 UX is generally something that Google has historically been very good at - take the homepage for example. Allowing users to achieve their goals is something they've generally paid a huge amount of attention to. Generally universal search distracts from this. I am saying this as an individual who's life is focussed hugely on using and monitoring Google. It may be that the user experience for an average user is different and their perspective is that all the additional components allows them to conduct their searches more effectively. I guess all of us who do online marketing probably have a slightly skewed perspective as a result of this kind of issue - am sure that Google monitor the usage of the universal search components to maximize the value that they return to their users - at least I would like to think that they do... Maybe I give them too much credit. http://www.mercurythread.co.uk/ UX is generally something that Google has historically been very good at – take the homepage for example. Allowing users to achieve their goals is something they’ve generally paid a huge amount of attention to. Generally universal search distracts from this.

I am saying this as an individual who’s life is focussed hugely on using and monitoring Google. It may be that the user experience for an average user is different and their perspective is that all the additional components allows them to conduct their searches more effectively.

I guess all of us who do online marketing probably have a slightly skewed perspective as a result of this kind of issue – am sure that Google monitor the usage of the universal search components to maximize the value that they return to their users – at least I would like to think that they do…

Maybe I give them too much credit.

http://www.mercurythread.co.uk/

]]> By: Paul Steven http://www.northsouthmedia.co.uk/blog/when-is-too-much-too-much/comment-page-1/#comment-1508 Paul Steven Thu, 28 Jan 2010 12:17:38 +0000 http://www.northsouthmedia.co.uk/blog/?p=724#comment-1508 Of course, it's all about the AdWords Mike, but that aside, you touched on 2 important words .. user experience .. which i feel is being let down by too much choice. Of course, it’s all about the AdWords Mike, but that aside, you touched on 2 important words .. user experience .. which i feel is being let down by too much choice.

]]> By: Paul Steven http://www.northsouthmedia.co.uk/blog/when-is-too-much-too-much/comment-page-1/#comment-1507 Paul Steven Thu, 28 Jan 2010 12:15:14 +0000 http://www.northsouthmedia.co.uk/blog/?p=724#comment-1507 Hi Shahid, thanks for your comment. Agreed, the format is made even more unclear because of the constant shifting of the various types of results shown. If we, people who monitor the search pages more than your average user, are thrown off-center for a moment to consume what we have before us - then think what the average user has to go through. Hi Shahid, thanks for your comment. Agreed, the format is made even more unclear because of the constant shifting of the various types of results shown. If we, people who monitor the search pages more than your average user, are thrown off-center for a moment to consume what we have before us – then think what the average user has to go through.

]]> By: mike http://www.northsouthmedia.co.uk/blog/when-is-too-much-too-much/comment-page-1/#comment-1506 mike Thu, 28 Jan 2010 12:00:42 +0000 http://www.northsouthmedia.co.uk/blog/?p=724#comment-1506 to me universal search is starting to provide too much information to consumers to be of use. The 'sposed natural space is diluted with so much stuff that it mitigates against users being able to locate useful information. 1. I rarely click a news results 2. Occasionally click an image result 3. Find real time search to be an aggravating factor in my user experience (the movement is really distracting me from achieving my online goals) 4. YouTube etc gets my goat That said if I wanted to maximise the CTR on paid ads - esp in high click value areas adding these to ensure that more website owners bid more so that they sit above all the noise I'd keep placing these things in. It does however separate the men from the boys in the SEO marketplace :) No longer is front page of any use, even above the fold is of less use and clients are demanding top three positions on 'core' keywords to increase market share. And using techniques such as Title tag and meta tag sculpting to enhance CTR from natural is growing more important. Maybe its a good thing after all. Focussing the minds of SEO folksies not on positions but on the value to a clients business of positions. to me universal search is starting to provide too much information to consumers to be of use. The ‘sposed natural space is diluted with so much stuff that it mitigates against users being able to locate useful information.

1. I rarely click a news results
2. Occasionally click an image result
3. Find real time search to be an aggravating factor in my user experience (the movement is really distracting me from achieving my online goals)
4. YouTube etc gets my goat

That said if I wanted to maximise the CTR on paid ads – esp in high click value areas adding these to ensure that more website owners bid more so that they sit above all the noise I’d keep placing these things in. It does however separate the men from the boys in the SEO marketplace :)

No longer is front page of any use, even above the fold is of less use and clients are demanding top three positions on ‘core’ keywords to increase market share. And using techniques such as Title tag and meta tag sculpting to enhance CTR from natural is growing more important. Maybe its a good thing after all. Focussing the minds of SEO folksies not on positions but on the value to a clients business of positions.

]]> By: Shahid http://www.northsouthmedia.co.uk/blog/when-is-too-much-too-much/comment-page-1/#comment-1505 Shahid Thu, 28 Jan 2010 10:56:18 +0000 http://www.northsouthmedia.co.uk/blog/?p=724#comment-1505 I'd agree that amongst the clutter of the search results, it often takes a few moments to actually break down the results before clicking. It's also frustrating when results like news, live news, products results move up and down all the time for various searched. Again, I like the idea of having all results in one, just thing if you show results you should keep to a consistent format. Shahid I’d agree that amongst the clutter of the search results, it often takes a few moments to actually break down the results before clicking.

It’s also frustrating when results like news, live news, products results move up and down all the time for various searched.

Again, I like the idea of having all results in one, just thing if you show results you should keep to a consistent format.

Shahid

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