Today I finished reading my copy of Visibility Magazine a free SEO & Internet Marketing published offering available for just a sign-up.
The magazine is heavily sponsored by some of the big guns in the industry, Bruce Clay, SEO Image, Top SEOS among many others as you would imagine. I’m pretty sure most of you have a copy on your desktop.
One thing that is extremely irritating about the mag is the consistent bad grammar and misspelling. Its actually quite embarrassing in some stages. This isn’t a blog where minor rules of the English language can be overlooked. This is a published work! Distributed to a global audience! I’ve seen third-graders write better.
If Visibility is ever going to be taken seriously then they have to start as they mean to go on. The proof reader needs a good kick-up-the-eighties. There are some big names in there that have been asked to contribute and I’m afraid if that was my name at the end of some of those articles then I’d be fizzing at the utter contempt that has been shown by those in charge when reviewing the written piece. This is Print (or Digital print) and if Visibility don’t have a proof reader then I’d like to throw my hat in the ring, because even a former code-monkey like myself could do a better job than what is already in existence.
Don’t get me wrong, there were some nuggets of gold within the mag like Kalena Jordan, of Search Engine College fame, who wrote an informative and funny piece about Online Brand Protection. I happened to bring this up in a meeting today and explained to one of our clients the benefits of having a model in place. The client in question has, over the last six months, made heady grounds into some highly competitive markets and are ripe for this type of backlash from their competitors.
Overall, I feel the mag is a reflection of the correct steps taken from those within the SEO & SEM to help the industry grow-up and take itself seriously. I, for one, am aware of how many people within differing business environments that are now being pro-active and switched-on in having their website optimized and the benefits of running successful online marketing campaigns can mean to their online business development. Our own conversion rates have never been higher.
Long live Visibility, that’s what I say. Just try and remember that you are in a published context now and that spelling mistakes or bad grammar reflects on us all.
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