Quite a few weeks ago I noticed the Daily Mail run a cheeky little script on its web copy that when you copied and pasted an excerpt from one of its articles you also included a link back to the page where it was lifted from, for example :

The dementia affecting hundreds of thousands of Britons may be a legacy of the Second World War, a scientist has claimed.

Read more: http://www.dailymail.co.uk/health/article-1213703/Dementia-caused-Second-World-War-claims-scientist.html#ixzz0RGlrjtMy

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