Protx ReBrands as Sage Pay

Protx has finally rebranded to Sage Pay. Following on from the initial announcement on the 16th of April, the Protx brand is being deconstructed to the new Sage Pay. The payment gateway pages have all now been madeover to the new Sage Pay look and feel.

Also gone are the old Protx images used to help reinforce consumer confidence that they were using a well known, secure and respected gateway for credit card transactions.

You can download your images at www.sagepay.com/developers/downloads/logos.html

Must admit I’ll miss the old Protx, its name meant an awful lot to helping with consumer confidence and at this moment I haven’t removed the old Protx imagery from any of the eCommerce Web Designs that NorthSouthMedia manage for our clients. TBH, I haven’t seen any drop-off on sales from sites that now display the new look and feel Sage Pay Payment Screen (top image), quite the opposite in fact. But even with this fact in-hand I’ll leave the Protx in-place at the moment.

What would have been better was if Sage Pay had issued images with a ‘formerly Protx’ signature instead of having developers and designers worry about this sort of thing and marketers wring their hands incase conversions plummeted.

Still, I have a lot of positive things to say about Protx Sage Pay as they have served myself and my clients very well in the past.