Comments on: Is Facebook Social Media’s Thoroughbred? http://www.northsouthmedia.co.uk/blog/is-facebook-social-medias-thoroughbred/ NorthSouthMedia Blog Sat, 12 Jun 2010 10:11:43 +0000 hourly 1 http://wordpress.org/?v=3.0 By: admin http://www.northsouthmedia.co.uk/blog/is-facebook-social-medias-thoroughbred/comment-page-1/#comment-873 admin Tue, 30 Jun 2009 08:46:15 +0000 http://www.northsouthmedia.co.uk/blog/?p=520#comment-873 Hi Tom, thanks for the comment, we have changed our comment policy on NSM at the moment so only commentators who have 3 comments or greater published will get a clean dofollow link with us complete with anchor text. Hi Tom, thanks for the comment, we have changed our comment policy on NSM at the moment so only commentators who have 3 comments or greater published will get a clean dofollow link with us complete with anchor text.

]]> By: Tom Atkinson http://www.northsouthmedia.co.uk/blog/is-facebook-social-medias-thoroughbred/comment-page-1/#comment-871 Tom Atkinson Tue, 30 Jun 2009 00:14:30 +0000 http://www.northsouthmedia.co.uk/blog/?p=520#comment-871 Facebook are definately coming up in the world, especially with their moves to allow different "groups" to see different levels of your feed / profile. I've also tried running Ad campaigns on Facebook; these were for an ISP, a fairly tricky product to sell - considering someone who is on FB is already online, they would appear to already have the product. In the end, I found the performance to be less than Google Adwords on average. Even after trimming out the lower performing demographics, it was still just a tad more expensive than Google. It would probably work quite well for socio-geared marketing though - like a free beer at your local bar or similar... something that could go viral. Facebook are definately coming up in the world, especially with their moves to allow different “groups” to see different levels of your feed / profile.

I’ve also tried running Ad campaigns on Facebook; these were for an ISP, a fairly tricky product to sell – considering someone who is on FB is already online, they would appear to already have the product.

In the end, I found the performance to be less than Google Adwords on average. Even after trimming out the lower performing demographics, it was still just a tad more expensive than Google.

It would probably work quite well for socio-geared marketing though – like a free beer at your local bar or similar… something that could go viral.

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