Google UK Serps COM On Down

I really like Google, I really do, but sometimes it throws out a curve ball, that catches everyone trying to understand how this goliath search engine works off balance. The most recent was the invasion of american .com sites into the Google UK SERP’s (Search Engine Ranking Positions). It lead to many optimising companies and commentators blogging about this update.

From SEOptimise, to the Search Cowboys, to SEO Design Solutions … each trying to work out why Google would dilute UK businesses from their own geo-targetted Data Centre. Some even came up with quite interesting conspiracy theories like the guys from Fresh Egg.

However, this aint something new and bold from Google, as a similar, but not as largescale (or as widely commented) occurence happened last year as this Webmaster World post indicates.

When things like this happen I like to think in analogies to try and understand the situation better. It’s my own little trick and I’m sure there are many others like myself which apply simplified imagination to help understand a problem better.

This time I have morphed Google into a ‘Game Show Host’, inside my tiny mind. And us poor boys and girls working, finger-to-the-bone, optimising sites for our clients are Google’s contestants. Google as the ‘Game Show Host’ is a cross between Jim Bowen and Bruce Forsyth, combover included.

At every twist and turn the ‘Game Show Host’ is in complete control, toying with the poor competitor (optimiser, webmaster) as they speed up or slow down the conveyor belt full of prizes. He’ll ask you to jump through hoops, build a site to the rules of the game, then tell you to do it again blindfolded while they litter the place full of Hot Spots, all the time your chances of spinning off The Big Wheel, grow greater with each cycle.

Remember, the principle of the ‘Game Show Host’ is to make the contestants take chances of winning bigger that way the show becomes much more emotionaly charged. In the end Google never say, “Smashing, Super, Great … Didn’t he do well?” Nah, it’s much more fun to reveal, “Here’s, what you Could Have Won!”

Please fill in the Blanks to find out MY answer to the recent .com Google UK Serp invasion…

Because its Google’s search engine and they can do what the [blank] they like.