I really like Google, I really do, but sometimes it throws out a curve ball, that catches everyone trying to understand how this goliath search engine works off balance. The most recent was the invasion of american .com sites into the Google UK SERP’s (Search Engine Ranking Positions). It lead to many optimising companies and commentators blogging about this update.
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I remember when life used to be simple, not anymore. Jings, its even getting tough for me to rank #1 for SEO Ayrshire! Myself and Boydie (Colin Boyd) used to slug it out for the coveted prize, although to be fair I don’t think Boydie was ever really aware I was trying to topple him. He’s got Ayrshire in his domain, makes it a wee bit tougher. Any whoo, Boydie, sorta gave up the ghost on his blog, for a bit, leaving the door open for your’s truly to take the mantle and then … whack! Google and Dave Naylor, pull the rug from my feet.
OK, I got caught up in this little craze going around, by Richard at MakakMedia and thought, sure I could go for some of this, why not. Anyways the rules of the game according to the meme are as follows :
It’s bigger, badder and back – its What if SEO / Search Had Action Figures II – The Sequel
And like its predecessor it’s another chance to dress the most talked about seo / search marketers in spandex and give them ultimate superhero powers.
These heroes of seo / search may not be the first thought in your head to call when the world needs saving but once they pull on their alter-ego costumes there can be only one outcome – we’re all doomed.
Recently Tom Tsinas of Search Engine People and myself entered into a little bet over a football (soccer) game where the loser would produce a blog post on their site about the victors favourite team.
The teams involved in this shoot out was my beloved Glasgow Rangers and Toms Greek tormentors known as Panathinaikos. It was staged in the UEFA Cup and both teams were part of the last 32 left in the competition.
We see them everyday, in our RSS feeds, in our daily paths as we seek out our industry news. Those commentators who scoop the headlines or are so engraved in the search engine marketing industry that future babies will bare their name (ok, I took that a little too far but c’mon a build-up is a build-up). They are our No. 1 source for breaking news and inside information.
It still irks myself when I come across SEO companies that promise the Earth and deliver nothing better than costly ‘time-wasted’ exercises. And believe me there is a girth of them out there selling their wares and promises like tomorrow never existed.
I know, I know, they have been labeled everything from Snake-Oil Salesmen to Fly-by-Night SEO companies but in reality they still turn a coin and business after business still buy into their chocolate-coated – Page One – guaranteed spiel. Its hardly their fault that companies want to chase after a non-existent dream of bossing the top positions of the search engines for a little less than a few hundred quid each month.
