An interesting article appeared in The Telegraph newspaper, a few days ago, about why having too much choice can leave us bewildered and depressed. The article relates to research carried out at Stanford University and can be used broadly across every instance we meet in our day-to-day lives and that includes using search engines.

To quote a piece from the aforementioned article..

People can become paralysed by too much variety and wracked with uncertainty and regret about whether they have made the right decision.

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Google has launched its first TV advetisment in the States for their Google Chrome Browser. Currently, Chrome has just 1.4% share of the internet browser market, with Internet Explorer still dominating with a whopping 66% then Firefox on 22% and Safari with a reasonable 8%. With Microsoft releasing IE8, its not surprising that Google stepped onto the TV ad platform to invigorate a better browser share.

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Ok, perhaps I’m showing my ignorance here, I think what’s best to do is play stupid (no change there then ) until someone confirms my inner thoughts on this subject. Yesterday, the 6th of April, I blogged about installing Google Trends on Your Website and when it featured in my iGoogle page it is highlighted by a grey border /outline, as in the image below…

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Google Trends is a very clever way to help track how popular or unpopular a person / place / company / whatever is within Google’s Search Engines. Now you can install a Google Trends on your website thanks to this little widget.

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