Today, my faithful blog readers (I’m sure there’s a handful of you out there and that I’m not just talking to myself) we’re going to talk about getting found locally for local companies. In this short post I’m going to use NorthSouthMedia as an example and the key search phrase will be “Ayrshire SEO Company“.
I’ve started using the region that I service the most, that being “Ayrshire” and also the service which my company offers “SEO“. Now, from digging around a little I’ve found out that there are 64 towns in Ayrshire with an overall population of around 375,000 and I want to be found everytime when someone types “SEO Company” for that particular Ayrshire town. Understandably, being in my line of work, it’ll be more likely that businesses, groups or entrepreneurial individuals would require an Ayrshire SEO Company rather than everyone in the region.
The proven, and still the best, approach for my company to target towns within Ayrshire is to build town based landing pages. Granted, this is time consuming, but if I want to be found for “Ayrshire SEO Company” and then all the towns that come under this regional umbrella – then this is the desired step of action to take.
What about duplicating content on town based landing pages?
Duplicating content is never a great step-forward but you can still getaway with it regarding localised landing pages as long as the competition isn’t great. However, that said, I prefer using unique content where I can, and plus you can always shake things up a little by using a coupon code for that town/area that will allow businesses/individuals to communicate with your site and benefit from the local offer you have on offer.
Is there anything else I need to know regarding localised results ?
You can create KML files and submit them to Google and these can be viewed in Google Earth and Google Sitemaps (read more from my interview with Dev Basu about KML Sitemaps).
Make sure you’re on-page SEO is targetted towards the locality your aiming to be found within. Title tags, Meta Data, Headers, web copy and internal linking structure are, as usual, a must. Finally, go after local directories and get links from these to your local pages. Use Google places for business listings and add as much information about your business listing as possible.
Finally, if I really wanted to push for “Ayrshire SEO Company” or any of the local town keywords I’d ask for reviews/testimonials from clients in that area and post them to their relevant page – reinforcing the authority of that localised page.
Hope this helps, your local Ayrshire SEO Company!
