Why The 8th of December is an Important Date

Why is the 8th of December an important date? Well, it is historically the day, in the UK, when consumer spending will peak on the lead-up to Christmas. With the current slowdown hitting the High Street this year, expectation is that online spending will reach a new height. As much as I am delighted for both myself, being involved heavily in ecommerce marketing, I’m also saddened by the current state of affairs within the UK bricks and mortar retail market.

So, for those of you who have forgotten what an analytics page looks like – I urge you to get friendly with your favourite traffic analysis package again. Really, this should be any businesses first port of call when selling online. Add to that sales driven data feeds, copoun codes / discounts, loyalty bonuses, gift certificates and suddenly your beginning to play ball with those wishing to depart with their hard-earned cash.

Today, nobody should take anything for granted, especially those that buy into the build-an-ecommerce-cart-and-they-will-come mentality. That’s an outdated mode of thinking. You need to work with your site, like never before. Competition is just as fierce, if not fiercer, than on the high street. Those that stand still in this environment will eventually be overseeded by those that that are willing to work just that little bit more to gain a sale.

Ecommerce is a special thing to us here at North South Media, we love the feedback we get when our clients tell us that “We’ve done a great job” or “I’m glad we put our trust in you”. That is reputation management that is delivered via rolling up the sleeves and delivering on our promises. To us at North South Media, the 8th of December is just one of many days out of the year when our hard work peaks more than expectations desired.