Archive for May, 2009

5 Tips To Make 8 Out of 10 Cats Prefer Your Headlines

Content sometimes writes itself, ask the best content generators on the planet and they’ll inform you that their job is just a natural progression of placing the correct words in the right order. Writing a headline, however, to grab the users attention and read that tasty content is, somewhat, a different beast altogether.
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3D Secure Might Bust Your Conversions

There has been a recent campaign in the UK for nigh on a year now for eCommerce merchants to offer 3D Secure along with their payment gateway settings. One of my clients insisted that 3D Secure should be running against his site as he wanted to capture as many payment possibilities as possible (Maestro being the main target.) I obliged and then we watched, amazed as his payment conversions crashed at such a rapid rate.
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Google Chrome Steps Up the Browser Wars

Google has launched its first TV advetisment in the States for their Google Chrome Browser. Currently, Chrome has just 1.4% share of the internet browser market, with Internet Explorer still dominating with a whopping 66% then Firefox on 22% and Safari with a reasonable 8%. With Microsoft releasing IE8, its not surprising that Google stepped onto the TV ad platform to invigorate a better browser share.

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One Small Step For Man, One Giant Tweet for Twitter

You just cannot keep Twitter out of the headlines right now, can you? If celebrities and talk show hosts ain’t mouthing off about tweeting here, there and everywhere it’s Newspapers, crammed with micro-blogging sections in the hope they can accumulate back some of their lost readership and traffic that Twitter has swallowed. Now, hot on the heels that ABC (American Broadcasting Corporation) is launching it’s own Twitter TV slot giving followers of the stations @Nightline account the chance to interact and discuss topical events. But up until now, all that was just picking up speed, because Twitter is about to go stellar…

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One in Three UK Shoppers Don’t Trust Online eCommerce

A new report released today by The Office of Fair Trading (OFT) focussed on the lack of trust still shown by UK consumers when shopping online. The main factors holding back these potential online shoppers were : lack of trust as the main factor; fears over personal security; consumers did not trust companies that sell online.

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Grey Outline on iGoogle Feed Subscriptions

Ok, perhaps I’m showing my ignorance here, I think what’s best to do is play stupid (no change there then :) ) until someone confirms my inner thoughts on this subject. Yesterday, the 6th of April, I blogged about installing Google Trends on Your Website and when it featured in my iGoogle page it is highlighted by a grey border /outline, as in the image below…

grey-outline-igoogle

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500 NSM Spartans by Christmas

We all know the tale of the 300 Spartans, how they stood strong, together, moulded as one, against an army 10, 20 even 100 times their size, according to some historians. Well, we at NSM are looking for 500 troops of our own by Christmas. That’s right, 500 Spartans of our very own! If you look over at our current Feedburner account (->) you’ll see we are sitting pretty at a whopping 10. Hey, Bo Derek did all right from 10 as well as Dudley Moore. But, tbh, it’s ok, but not quite right. We want, nay, need, 500 Spartans behind the NSM cause by the time we are all unwrapping our chrimbo pressies. Not exactly, an easy ask, for a small seo ecommerce company situated in the back woods of Ayrshire – Spartan Country – I’ll have you know!

spartans-500

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Google Trends on Your Website

Google Trends is a very clever way to help track how popular or unpopular a person / place / company / whatever is within Google’s Search Engines. Now you can install a Google Trends on your website thanks to this little widget.

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Understanding The Google Toolbar Grey Pages

Having read one of Shaun’s latest blog posts on “Some Google Toolbar Grey Pages Do Not Pass Anchor Text Value Or PR?” from Hobo Web I decided to put a few of the methods spoken about, to use with my own Page Rank Grey bar conundrum.

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Protx ReBrands as Sage Pay

Protx has finally rebranded to Sage Pay. Following on from the initial announcement on the 16th of April, the Protx brand is being deconstructed to the new Sage Pay. The payment gateway pages have all now been madeover to the new Sage Pay look and feel.

sage-pay-payment-gateway

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