Just over 3 weeks ago I submitted a post to a blog, contained within a very stiff collar market – health and safety. The site in question was under a year old and mostly deriving it’s traffic from the Google shopping feeds (which I ran as well). It required, nay, needed a stiff injection to shake it from the shackles of peripheral seedings within the search engines. The post was constructed to help address the situation that the site found itself within. No one, within the inner circle, expected, not even I, the bloated results that we were soon to witness.

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